Cool Friends: Jackie Sabillón  

February 24, 2023

Meet Jackie, co-founder of Alero Coffee. Alero is a Brooklyn-based coffee roaster that sources fantastic beans from Honduras. We caught up with Jackie to hear about how her love for her home country inspired a sibling team to share Honduran coffee with New York (and you know, everywhere else.)

How did you start Alero, your Honduran coffee brand?

My brother and I started Alero Coffee to highlight the underrepresented coffee of our home country Honduras. We want to share our culture with our American friends that haven't had the opportunity to visit Honduras (yet) or just want to enjoy a good cup of coffee!

What’s your favorite part about the New York creative community?

When we first moved to the US for college, there was a longing for the family, friends, and culture we left behind. To help with the homesickness, we would bring bags of coffee, refried beans, and tortillas back into the US every opportunity we got! (And we still do, just less often ;) ). A couple of years after graduating and moving to NYC, I noticed a boom in country-based restaurants and coffee shops. I thought it was the coolest thing to see immigrants and the latino community showing their culture through food and beverage. Funny enough, it was hard to find Honduran businesses and products in the city, especially Honduran coffee, so we decided to learn how to source and roast coffee and created our own brand!

What’s inspiring you right now?

New York City is truly the place where misfits fit in. Finding creatives who vibe with me or are into the same niche things I do has helped me feel like I belong in this community. I often hear people outside of New York referring to New Yorkers as cold and rude, and while a lot of people in the streets present that way on the outside, I find that most are caring people that are willing to help, guide, and teach others. I've learned so much in the years I've lived here from the coolest people.

Since it's winter, I started figure skating again in the mornings at Bryant Park (it's free if you have your own skates!). Before my session, I like stopping by a local coffee shop and getting an almond milk latte. There's a certain quiet in the city between 6 and 7 am that brings me peace, and I find myself slowing down and taking in my surroundings a little more carefully at this time. There's so many people already working this early in the morning, and I have a lot of respect for them. It inspires me to be better.

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